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party city
party pals
15 million adults in the US have social anxiety. Sometimes, non-party people find themselves at a party. Then comes the party panic.
Party City believes everyone deserves a good party. Its digital activation Party Pals supports the social efforts of the socially anxious.
part city's texting support service connects non-partiers with a party pal.
When non-partiers panic, they turn to their phones. Party pals meet them where they're comfortable.
The party pal figures out their needs and offers some help.
![Untitled_Artwork 25.gif](https://static.wixstatic.com/media/224fb3_2feb623f871a4f2a866d9c5cf5271d46~mv2.gif)
![Untitled_Artwork 25.gif](https://static.wixstatic.com/media/224fb3_51f4e373359d4bd6b98897ee0cfb4602~mv2.gif)
![Untitled_Artwork 23.gif](https://static.wixstatic.com/media/224fb3_785702f901414c6daecc1d0af108e869~mv2.gif)
![Untitled_Artwork 23.gif](https://static.wixstatic.com/media/224fb3_976973719cbc4d28945f00ee049b7222~mv2.gif)
![text message final.png](https://static.wixstatic.com/media/224fb3_d75322d08d84433cb114ed55fa07429a~mv2.png/v1/crop/x_1010,y_230,w_970,h_1595/fill/w_351,h_578,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/text%20message%20final.png)
challenges
affirmations
ways to recharge
conversation topics:
![menu final.png](https://static.wixstatic.com/media/224fb3_5ba0496abf7b471698c252fa15286874~mv2.png/v1/crop/x_1070,y_258,w_910,h_1566/fill/w_270,h_466,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/menu%20final.png)
social ads:
Art Director: GWYNIE BAHR
COPYWRITER: Jared BrockBank
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